The Washington, D.C. office of strategic communications agency SKDKnickerbocker, tapped into the full-service creative capabilities of PRODUCERS to create TV and radio spots for their client, Plank Industries. The multi-spot awareness campaign for the development of Port Covington presents a compelling case for the expansive and forward thinking project.

The proposed Port Covington development will turn 260 acres of unused waterfront property into a multi-use destination with shops, restaurants, housing, waterfront parks and the new world headquarters for Under Armour.

Working together against a tight deadline, the teams from Plank Industries, SKDKnickerbocker and PRODUCERS vetted several versions of creative, scouted the expansive area and pulled together resources for the multi-location day of filming. “We made use of every hour of daylight possible to get all our shots,” said director Rip Lambert, “This has been a great project to be a part of in the sense of what the development can mean for the region and city of Baltimore.”

Editorial, motion graphics and audio production for the TV and radio campaign were completed at PRODUCERS’ 14,000 sq. ft. facility in the Woodberry neighborhood of Baltimore, Maryland.

Check out the main spot here:

PRODUCERS:

Director: Rip Lambert

Executive Producer-Production: Ross Jones

D.P.: David Insley

Executive Producer-Post: Karen Phillips

Editor: David Hudson

Audio Mixer: Robert Bragg

Motion Designer:  Justin Sweeney

Color Grading: Kirk Davis

SKDKNICKERBOCKER:

Sr. Vice President: Andrew Shipley

Creative Director: Matt Herath

PLANK INDUSTRIES:

Executive Creative Director: Marcus Stephens

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